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Burning media cash and customer acquisition

By Marketing Budget, Audience, Data, Measurement No Comments

Reaching the right audience and customer acquisition is getting harder, burning cash on media isn’t the answer.customer acquisition

Customer acquisition and reaching the right audience to increase conversion or engagement is getting harder and it seems many of us (and especially start-ups) are burning cash just to drive traffic and report vanity metrics. Your customer growth should grow but your burn rate should fall, not outpace your customer growth.

We recently undertook research into marketing forecasts and budgets (soon to be published).
What we’re seeing is almost a third of respondents revisit spend just once a year or less and more than 50% no more than twice a year.

customer acquisition

source: wearecrank.com

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