When to use funnels
We all seem to be obsessed with funnels talking about them and using them to make big decisions within our business. But when should we use a funnel? They have a role to understand where a business is trending; however they are useless at understanding what needs to be fixed.
At Crank we create funnels to build out a profile of business health, but we don’t just rely on the funnel to provide the answers.
As a for instance let’s take time, we like to look at ‘like for like’ time periods.