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Prioritization Archives - We Are Crank

when to use funnels

WTF What the fu. . .nnel and when to use funnels

By Audience, Ecommerce, Marketing Budget, Measurement, Prioritization No Comments

When to use funnels

We all seem to be obsessed with funnels talking about them and using them to make big decisions within our business. But when should we use a funnel? They have a role to understand where a business is trending; however they are useless at understanding what needs to be fixed.

At Crank we create funnels to build out a profile of business health, but we don’t just rely on the funnel to provide the answers.

As a for instance let’s take time, we like to look at ‘like for like’ time periods.

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Prioritising your Ecommerce tasks

By Ecommerce, Prioritization No Comments

Prioritising your ecommerce tasks, yeah everyone has a method, don’t they? But with¬†growth asked for each and every day, with less budget and more and more Ecommerce¬†initiatives being proposed how can we possibly choose where to start? How can any organisation realistically go about prioritising ecommerce tasks?

Can we really get buy in from our business and ensure we are all focused on the same tasks and prioritising ecommerce tasks that are best for the organisation?

Coming up with solutions has never been the problem but choosing what to do first has been.

prioritising your ecommerce tasks

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