Category

to-do-lists

Creating the organisation to get things done

By | Prioritization, to-do-lists | No Comments

How do you create an organisation to ensure things get done? Organisations we have worked with are more and more frustrated with the inability to gets projects completed. It seems as if there is a need to plan and discuss projects and by the time this has happened the opportunity for test and learn has passed.

Here at Crank we are able to identify what needs to be focused on first to achieve the maximum return.

We take your data and look at areas which are under performing and then provide you with a to do list.

However there is no point in us giving businesses a to do list if they are unable to action the recommendations.

So what is the ideal team structure?

I thought I would start with the customer. I love the idea of the customer director and being a big fan of Geoffrey Moore’s Crossing the Chasm I thought his concept of creating a competitive advantage by understanding your customers is essential. One of the initiatives looks at

“ASSEMBLE AN INVASION FORCE: CREATE THE WHOLE PRODUCT, “BY THINKING THROUGH YOUR CUSTOMER’S PROBLEMS– AND SOLUTIONS– IN THEIR ENTIRETY”.

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Prioritising and to-do-lists

By | Ecommerce, Marketing Budget, Prioritization, to-do-lists | No Comments
Prioritising your digital marketing and ecommerce to-do-lists, not just for you, but for your team are a must. I came across this post the other day on Linkedin, where Richard Branson of Virgin was talking about the culture of to-do-lists at Virgin and said

I can confidently state that our culture of notes and thoughtful to-do-lists has made Virgin what it is today.

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