Ecommerce Growth Toolkit
Visual Merchandising.
How we analyse your visual merchandising
– Does your website have a generic experience for all visitors?
– Do you have low product view rates or do visitors struggle to find products on your website?
Understand the impact your content has had on visitors
Step 2 – Understand the impact
We evaluate the different visitor types by device, source of traffic and location to understand what different products, price or categories they prefer.
Step 3 – Identify the areas of visual Merchandising opportunity
We identify the potential of personalising products on your website. We do this by ranking the different product merchandising recommendations, based on the revenue impact they could have.
How we identify the visual merchandising opportunity of your website.
Using your data from Google Analytics, we are able to analyse visual merchandising and highlight any changes. Below are 4 examples of typical questions we are asked and what changes we recommend.
TASK: Understand visual merchandising opportunity.
SAMPLE QUESTION: Looking by device, what things do I need to optimise first?
TASK: Evaluate highest grossing categories by device
SAMPLE QUESTION: What categories sell well on mobile vs desktop vs tablet?
TASK: Understand popular products by device
SAMPLE QUESTION: Which products are popular mobile and what should I show first?
TASK: Review price points by device
SAMPLE QUESTION: What are my customers willing to pay on mobile for each category?
Define: Conversion Rate – Read about a critical metric for measuring the number of people who take action on your website. Learn how to diagnose conversion rate and understand how conversion rate impacts your cost per acquisition.
Define: Cost per Acquisition (CPA) – Read about one of the most important metrics when setting your marketing budget. Understand if your website traffic is profitable and how to diagnose the unprofitable channels.
Discover: Resource for senior marketers – See our latest research or white papers to help you get ahead. Alternatively, read our digital marketing glossary for senior leaders to understand the jargon and acronyms of digital.
Ready to chat about Visual Merchandising?
See how we can personalise your website and show the right products.
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