Ecommerce Growth Toolkit

Visual Merchandising.

Identify why your visitors are not able to find the right product.  We have built a visual merchandising analysis tool, which allows us to interrogate your websites data to understand how to make your website more relevant to your visitors.

How we analyse your merchandising

– Does your website have a generic experience for all visitors?

– Do you have low product view rates or do visitors struggle to find products on your website?

ecommerce growth
Understand the impact your content has had on visitors

Step 1 – Get the data

We access to your Google Analytics and identify visitor behaviour associated to product purchases. 

Step 2 – Understand the impact

We evaluate the different visitor types by device, source of traffic and location to understand what different products, price or categories they prefer.

Step 3 – Identify the areas of opportunity

We identify the potential of personalising products on your website. We do this by ranking the different product merchandising recommendations, based on the revenue impact they could have.

How we identify the visual merchandising opportunity of your website.

Below are the 6 steps we will go through and a sample set of recommendations and actions we find using your Google Analytics data.

TASK: Understand visual merchandising opportunity.

SAMPLE QUESTION: Looking by device, what things do I need to optimise first?

visual merchandising

TASK: Evaluate highest grossing categories by device

SAMPLE QUESTION: What categories sell well on mobile vs desktop vs tablet?

visual merchandising

TASK: Understand popular products by device

SAMPLE QUESTION: Which products are popular mobile and what should I show first?

visual merchandising

TASK: Review price points by device

SAMPLE QUESTION: What are my customers willing to pay on mobile for each category?

visual merchandising

Recommended Content

Below is content which is popular in our glossary, or are trending downloads from our resources.

Define: Conversion Rate – Read about a critical metric for measuring the number of people who take action on your website.  Learn how to diagnose conversion rate and understand how conversion rate impacts your cost per acquisition.
Define: Cost per Acquisition (CPA) – Read about one of the most important metrics when setting your marketing budget. Understand if your website traffic is profitable  and how to diagnose the unprofitable channels.
Discover: Resource for senior marketers – See our latest research or white papers to help you get ahead. Alternatively, read our digital marketing glossary for senior leaders to understand the jargon and acronyms of digital.

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