# WhatsApp Marketing Strategies | Crank Source: https://wearecrank.com/whatsapp-marketing Unlock WhatsApp marketing for B2B and B2C: automation, campaigns, and CRM integration with 85% open rates. --- # WhatsApp Marketing Turn Conversations into Conversions. Providing your levers for growth. Customers don't read emails anymore - they message. WhatsApp is where attention (and revenue) now lives. With open rates up to 98% and ROAS up to 9.1×, it's the most effective customer communication channel available today. [ Talk to Wearecrank](https://wa.me/447457416922?text=Help%20my%20business) Most agencies chase impressions. We chase positive outcomes. No vanity metrics, just measurable growth. ## Why WhatsApp Works ![](/images/whatsapp-small.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax) 85% Open Rate vs 36% email ![](/images/whatsapp-small.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax) 13.4% Click-Through Rate vs 2.6% email ![](/images/whatsapp-small.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax) 9.1× ROAS vs 5.3× email ![](/images/whatsapp-small.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax) £10.96 Cost Per Acquisition vs £18.70 email WhatsApp delivers instant, personal, GDPR-compliant messaging that customers actually engage with. Unlike email, which gets buried in cluttered inboxes, WhatsApp messages are seen, opened, and acted upon. It's the difference between shouting into the void and having an actual conversation with your customers. ![](/images/manage.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax) ## What We Manage (End-to-End) ### Setup & Verification We handle the technical setup, WhatsApp Business API integration, and verification process so you can focus on strategy, not infrastructure. ### Opt-Ins & Consent Management GDPR-compliant opt-in mechanisms across your website, checkout, QR codes, and lead forms. We ensure every message is permission-based and compliant. ### Automation & Message Templates Pre-approved templates for transactional and promotional messages, intelligent automation flows, and bot-to-human handover when needed. ### Campaign Management Strategic broadcasts for promotions, launches, VIP offers, and customer engagement - timed and segmented for maximum impact. ### Reporting, Optimisation & Compliance Full delivery, click, and conversion tracking with ROI dashboards. We continuously optimise messaging, timing, and segmentation while maintaining Meta policy compliance. ## Use Cases ### For B2C eCommerce * Cart recovery * Promotional broadcasts * VIP loyalty programs * Back-in-stock alerts * Post-purchase care * Reactivation campaigns [Learn More](/whatsapp-marketing/b2c) ### For B2B * Lead follow-up * Nurture sequences * Meeting reminders * Demo scheduling * Sales enablement * Form fills into conversations [Learn More](/whatsapp-marketing/b2b) ![](/images/store.png?dpl=dpl_2uJjggmfov9ibhArygujfRBb3pax) WhatsApp for eCommerce - B2C ## Boost your store's sales with automated WhatsApp campaigns. Shoppers respond to WhatsApp - not inbox noise. Recover abandoned carts, increase customer loyalty, and grow lifetime value through the messaging channel your customers actually use. ### What's Included #### Shopify/Klaviyo Integrations Seamless integration with your eCommerce stack. We sync customer data, purchase history, and behaviour to power intelligent, personalised messaging. #### Abandoned Cart Recovery Flows Automated sequences that recover lost sales with perfectly timed messages and strategic incentives - dramatically outperforming email with 85% open rates versus 36% for email. #### Broadcasts for Promotions & Launches Reach your customers instantly with new product launches, flash sales, VIP offers, and seasonal campaigns that drive immediate action with 13.4% click-through rates versus 2.6% for email. #### Segmented Reactivation Journeys Win back dormant customers with targeted messaging based on their purchase history, browse behaviour, and lifecycle stage. #### Post-Purchase Care & Cross-Sell Build loyalty through order updates, care guides, usage tips, and intelligent product recommendations that increase repeat purchase rates. [ Talk to Wearecrank](https://wa.me/447457416922?text=Help%20my%20business) WhatsApp for B2B - Lead Nurturing & Qualification ## Nurture and qualify leads faster with WhatsApp. Slow response kills deals. WhatsApp turns form fills into conversations and conversations into conversions. With 98% open rates and 70% response rates, it's the fastest way to engage, qualify, and convert B2B leads. ### What's Included #### Click-to-WhatsApp Ads + Website Entry Points Multiple conversion paths - from paid ads to website forms - that start conversations instantly. Meet prospects on the channel they prefer. #### Auto-Qualification Flows & Bot-to-Human Handover Intelligent automation asks qualifying questions, scores lead quality, and routes hot prospects directly to sales while nurturing others automatically. #### CRM Sync (HubSpot, Salesforce, Pipedrive) Complete integration with your sales stack. Every conversation, qualification outcome, and attribution point flows directly into your CRM. #### Sequenced Nurture & Reminders Automated follow-up sequences that keep your brand top-of-mind, share relevant content, and book meetings - all without manual effort from your sales team. #### Shared Dashboards for Sales Real-time visibility into lead conversations, qualification status, and pipeline contribution. Sales and marketing finally see the same data. [ Talk to Wearecrank](https://wa.me/447457416922?text=Help%20my%20business)[Get in touch](/contact)[Explore WhatsApp Marketing](/whatsapp-marketing) ## Frequently Asked Questions ### What makes Crank different? We combine data science with creative testing to prioritise actions that actually grow your revenue - not vanity metrics. Every recommendation is backed by evidence, and every campaign is measured to profit. ### Do you work with B2B and eCommerce? Yes. We have specialist teams with deep expertise in both B2B lead generation and eCommerce growth. ### What budgets do you work with? From \~£10k to £500k+ per month. We scale our approach to match your business stage and growth objectives. ### How fast will we see results? Many clients see measurable improvement within the first 30 days once tracking infrastructure and testing are live. Complex accounts may take longer, but we prioritise quick wins while building for long-term growth. ## Learn More About WhatsApp Ready to unlock WhatsApp's potential for your business? ## In this section [WhatsApp Marketing for B2BUsing WhatsApp for B2B sales conversations and account nurture.](/whatsapp-marketing/b2b)[WhatsApp Marketing for B2CUsing WhatsApp for B2C customer engagement and retention.](/whatsapp-marketing/b2c)