Your Number’s up!
Getting a grip on Data & Measurement to accelerate
your D2C Ecommerce sales

GET YOUR COPY TODAY!
“…Ben guides readers through digital measurement maturity to rally the entire organization around what matters, better outcomes for customers and driving meaningful business growth.”

Brian Solis
Global Innovation Evangelist Salesforce, and author of LifeSCALE

“Who knew data & analytics could be interesting? The guys at Crank not only make it exciting, but actionable… and they’ve helped us make a lot of money (and have a lot of laughs) in the process. Get the book, read it and do what it says… it works.”

Victoria Betts
Chief Commercial Officer, Hotter.com

About the book

Every business should have a very clear understanding of its ‘Contribution from Digital’ number. This book is aimed at those who work in direct to consumer (DTC) digital who are involved in or have responsibility for an ecommerce website.

We want to empower those new to ecommerce with what is possible to measured and how this can make a big difference to your ecommerce website’s performance.

For those experienced in ecommerce, we wanted to provide you with a list of metrics and to help you present the right information to your leadership so they take notice, not just another report!

For those who are new to digital, here is your reference manual for measuring your business. It outlines the metrics you need to be looking at, what they mean and how your can take action from them.

Foreward by Avinash Kaushik

A blessing of the digital ecosystem for business leaders is the staggering amount of data it throws off (whether you like it or not!). It allows us to understand our customers like never before, to deeply understand near-real-time effectiveness of our acquisition efforts (SEO or Email or Television), and the business outcomes being delivered. This blessing can sometimes seem like a curse because it feels like you are only half-a-step away from being overwhelmed by data and not being able to separate signal from noise.

This is why I’m so excited about this wonderful book from Ben, Peter, Tim and Jessica. Through inspired use of accessible language, simple graphics, and intelligent frameworks, they break down the opportunity in front of us into easy to execute steps. My recommendation is to jump to a fast start by using the detailed Metrics Guide, and make immediate gains. Then, gain a competitive edge via the strategic thinking prompted by the Ecommerce Measurement Maturity framework and the 7-Steps to Move from Analysis to Action. Glory awaits.  : )

Avinash Kaushik
Author: Web Analytics 2.0, Web Analytics: An Hour A day.
Digital Marketing Evangelist, Google.

Full of actionable material
We have created a number of tools in Your Number’s Up! to help you understand, measure and grow your ecommerce business.
These include:
  • Understanding your measurement maturity
  • 4 x Cheat sheets for improving your ecommerce measurement
  • A full glossary of over 60 metrics, understand what they mean and why they are important
GET UP-TO-SPEED FAST WITH OUR RESOURCES
Your Number's Up!
  • Senior leaders in digital

  • Heads of Ecommerce

  • Media teams

  • CRM teams

  • Traders

  • Merchandisers

  • Content creators

  • Agencies

  • Consultancies

  • Digital teams

  • Heads of …

  • Finance teams

...this book is for you!
Need multiple copies for an event or institution?
Discounted volume pricing with larger orders
Want to maximise your data driven strategy?
LEARN MORE ABOUT OUR TRAINING AND COACHING
Percentage contribution from digital
a core KPI for Heads of Digital
and CFOs today!

Every business should have a very clear understanding of its ‘Contribution from Digital’ number. This book is aimed at those who work in direct to consumer (DTC) digital who are involved in or have responsibility for an ecommerce website.

We want to empower those new to ecommerce with what is possible to measured and how this can make a big difference to your ecommerce website’s performance.

ASK ABOUT OUR CONSULTANCY SERVICES
The book is split into 2 parts

Your Number’s Up! book has been written as a guide and reference.
Our goal is to help people and to educate those in digital to get the most from their data.

We wanted to make a list of every metric, so people have a reference to understand what the metric (and the acronym mean) without being embarrassed to ask in a meeting.

There are a lot of theoretical books on ecommerce and many on technology but very few on digital measurement.

Given measurement is the one area which gives you a competitive advantage and insight into how your competitors are performing we thought it was about time to life the lid on all the information available in ecommerce, to help you measure your business.

PART 1

Is the theory around measurement in ecommerce. We start with helping you understand you measurement maturity. We then move onto defining the metrics you should be monitoring at your level of maturity aligned to outcome.

We finish part 1 with a guide to organising your team to be more action rather than report orientated, so your analysis isn’t stuck on someone’s inbox but is actioned and changing behaviour on your ecommerce site.

PART 2

Is the practice bringing to life real world examples and the key elements you need to ensure measurement is a key function in your business. Here we explore benchmarking to help you understand how your performance is changing over time and how this compares to your competition.

We then explore some real world examples and how you can identify a solution by looking at metrics. We finish with the cornerstone of any campaign the often overlooked UTM code, how this should be used to ensure your traffic is in the correctly classified.

Still not convinced?
Why not download a free sample chapter.

256 pages in total, we can’t send you them all but we’ve got a PDF sample for you so you get a feel for what’s inside. All you have to do is provide us with your email and we’ll send you what you need.

Send me a sample chapter