How To Avoid Digital Brand Bullshit


We all need to take the digital stuff seriously; we need to ‘get it’. Hopefully this little book will help, through balance and perspective and concise explanation.



This book is a collaboration between the ‘don’t knows’, the ‘don’t really want to knows’ and those in the know. It is an attempt to demystify and simplify all the digital bullshit that washes all over us. It tries to lay it all out, so that we can ask the right questions and challenge, rather than simply nod our heads when the digital eggheads drown us with their savvy tech banter.

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