There are four key areas of ecommerce measurement that every digital businesses should be focusing on.
We’ve grouped these areas by maturity to create a roadmap. You will be able see what the more mature levels are doing and identify where you are today.
By understanding where you have established capability vs poor capability you’ll be able to see the changes you can make to improve your current ecommerce measurement maturity level. This will improve your insight and therefore your ability to growth.