ABOUT THE BOOK – YOUR NUMBER’S UP!
Every business should have a very clear understanding of its ‘Contribution from Digital’ number. This book is aimed at those who work in direct-to-consumer (DTC) digital and are involved in or have responsibility for an ecommerce website.
We want to empower those new to ecommerce with what is possible to measure and how this can make a big difference to your ecommerce website’s performance.
For those experienced in ecommerce, we wanted to provide you with a list of metrics and to help you present the right information to your leadership so they take notice, not just another report!
For those who are new to digital, here is your reference manual for measuring your business. It outlines the metrics you need to be looking at, what they mean and how you can take action from them.
The paperback is only available for those in the UK with free delivery.
For those who prefer to purchase the paperback on Amazon it is also available here:
READING THE eBOOK
This is a colourful and visual eBook and is best viewed on a larger screen. It is a fixed format based on the paperback book.
For best results, we recommend the following eBook readers:
– Adobe Digital Editions (free) for Mac, PC or tablets
– Books app on Mac or iPad