A book by Crank

Your Numbers Up

Our first book aimed at helping those involved in digital getting the most from their digital data. Learn how to maximise your profit by understanding what is and is not important to deliver your growth in our comprehensive 250 page book.

Your Numbers Up

What people are saying about Your Numbers Up

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Want to know how good you are at forecasting and budgeting, then this is the tool for you. We assess your forecasting and budgeting maturity and compare you to others in the industry. We give you a bespoke plan broken down into 4 key areas. This will help you look at the different disciplines which make up marketing budgeting and how to improve in bite size steps.

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We have built a benchmarking tool. We have gathered data from a number of different industry sources and have build a tool which will allow you to compare your performance to a number of industries. We have started with Cost per acquisition and conversion rate.

Goals and Ambition

What we want achieve with the book

Our goal

Our goal is to get digital metrics on every annual report. We want clear transparency, with a common set of critical digital metrics, so shareholders and leaders of businesses can clearly show much they are investing in digital and how much it is contributing to their business.

Our vision

Is a simple one: to have digital revenue as a percentage of total revenue on every annual report to provide transparent results of every business selling online.

Who we want to thank

Acknowledgements

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Available in ebook, hardback or paperback

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About the book

Who it is for and why we wrote the book

Who the book is for

Heads of Digital, Ecommerce Directors and traders, Media and CRM leaders, Digital Merchandisers and Content creators.

How will it help me?

This book is aimed at those who work in digital who are involved in or have responsibility for an ecommerce website.

We want to empower those new to ecommerce with what is possible to measured and how this can make a big difference to your ecommerce website’s performance.

For those experienced in ecommerce, we wanted to provide you with a list of metrics and to help you present the right information to your leadership so they take notice, not just another report!

Why we wrote the book

All senior leaders, who are non technical

How will it help me?

What does all this digital jargon mean and how can I learn about what it means? Is there a digital glossary which just gives me the definition, how it impacts my business and what I need to do next?

Part 1 The theory

Digital glossary for senior leaders
Part 1

What part 1 is about

Part 2 - The Practice

Marketing budgeting and forecasting
Part 2

What part 2 is about

Reviews

Agile business culture
What people are saying about the book

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Trending Content

Below is content which is popular in the glossary, based on what people are looking at now.

Define: Budgeting for Marketing –Read how to define your marketing budget and determine where it is best to spend your budget for the highest return. Use our 5 step plan to use your data to build your forecast.
Define: Cost per Acquisition (CPA) – Read about one of the most important metrics when setting your marketing budget. Understand if your website traffic is profitable  and how to diagnose the unprofitable channels.
Define: Average Order Value (AoV) – Learn about how much customers are spending on your website. Learn how to diagnose which channels are generating the best spend and how much to invest to drive traffic to your website.