# B2B Lead Generation Agency UK - Qualified Pipeline | Crank Source: https://wearecrank.com/b2b-marketing/lead-generation Data-driven B2B lead generation across LinkedIn, Google and Meta. ICP targeting, creative testing and CRM integration that connects spend to pipeline. --- B2B Lead Generation # Great B2B marketing isn't about clicks - it's about qualified leads your sales team actually wants to talk to. We build lead generation campaigns that deliver measurable pipeline value. Data-driven targeting, conversion-focused creative, and full CRM integration so every pound of media spend connects to revenue. [ Talk to Wearecrank](https://wa.me/447457416922?text=b2b%20lead%20generation)[Get in touch](/contact) ## Services for B2B Lead Generation ### ICP Targeting Across LinkedIn, Search and Meta Reach the right decision-makers with precision. We build audience strategies based on your ideal customer profile - not broad demographics - ensuring your budget reaches buyers ready to convert. [LinkedIn Ads for B2B ](/b2b-marketing/lead-generation/linkedin-ads)[Google Ads for B2B ](/b2b-marketing/lead-generation/google-ads) ### Lead Gen Campaigns & Offer Strategy The offer makes or breaks B2B conversion. We design lead magnets, demos and content offers that resonate with your ICP and create genuine sales opportunities. [Where demand generation ends and lead generation begins ](/b2b-marketing/demand-generation/lead-generation-vs-demand-generation) ### Creative & Messaging Testing Systematic testing that lowers cost per lead. Our creative strategists align messaging to your buyer's pain points, testing variations to find what drives the highest quality leads. ### CRM Integration & Lead Qualification Connect marketing to revenue. We integrate campaigns with HubSpot, Salesforce or Pipedrive, ensuring every lead is passed cleanly into your CRM and tied back to the campaign that generated it. ### Data-Led Lead and Performance Insights Understand the buyer journey. We track leads across multiple touchpoints with reporting that shows which channels and campaigns drive pipeline and revenue. We work with your sales team to refine this to get the best quality leads. Crank.ai Production ## Need the pages too? Running campaigns is only half the job. Your landing pages, ad creative and SEO content need to work just as hard as your media spend. That's what [Crank.ai](/b2b-marketing/crank-ai) is built for - AI-powered production that builds everything your campaigns point to, fully managed, HubSpot-ready. [See Crank.ai production plans ](/b2b-marketing/crank-ai/pricing) ![](/images/man-in-middle 2020.png?dpl=dpl_8UA8NkMQmTTEdSsEM2tPnakjvWyu) ## Proven Results Trusted by: Saïd Business School, Amplience, Mitsubishi Chemical, Boston Scientific, Samsung, Tata Communications, Integrated Finance, The University of Law, Rayobyte ### Saïd Business School Generated 40% more leads while reducing media spend by 8%. ### Amplience Achieved 26× lead growth with a 69% reduction in cost per lead. ### Integrated Finance Lowered cost per lead by 47% while generating £430k+ in pipeline value. ### Louisa Webb Aesthetic Solutions Improved lead quality by 60% while maintaining cost per lead. ## How We Work 1 ### Discover We audit your pipeline data, existing channels, lead quality and sales feedback to understand what's working and where opportunities exist. 2 ### Design We map offers to your ICP, identify the best channels and audiences, and develop creative strategies that speak to buyer pain points. 3 ### Deliver Launch, learn and scale. We continuously optimise campaigns based on lead quality and pipeline contribution, doubling down on what fills your pipeline. ## Explore by channel [LinkedIn Ads for B2B ](/b2b-marketing/lead-generation/linkedin-ads)[Google Ads for B2B ](/b2b-marketing/lead-generation/google-ads)[Improving B2B Lead Quality ](/b2b-marketing/lead-generation/lead-quality)[B2B Paid Media ](/b2b-marketing/paid-media-b2b)[LinkedIn Ads Strategy Guide ](/b2b-marketing/linkedin-ads-b2b)[Google Ads Strategy Guide ](/b2b-marketing/google-ads-b2b)[What is Performance Marketing? ](/b2b-marketing/performance-marketing)[Performance Marketing Strategy ](/b2b-marketing/performance-marketing/strategy) ## Frequently Asked Questions ### What makes Crank different? We combine data science with creative testing to prioritise actions that actually grow your revenue - not vanity metrics. Every recommendation is backed by evidence, and every campaign is measured to profit. ### What budgets do you work with? From \~£10k to £500k+ per month in media spend. We scale our approach to match your business stage and growth objectives. ### How fast will we see results? Many clients see measurable improvement within the first 30 days once tracking infrastructure and testing are live. Complex accounts may take longer, but we prioritise quick wins while building for long-term growth. ### How long does it take to launch campaigns? Typically 2 - 4 weeks from agreement, depending on your CRM integration and tracking setup. ### Can you work with our existing agency or in-house team? Yes. We can lead or support depending on your requirements. We're flexible and work alongside existing agency relationships. ### How do you measure lead quality? We integrate with your CRM to track leads through to pipeline and revenue. Quality is measured by how many leads become sales conversations - not just form fills. ### What if our ICP isn't clearly defined yet? That's common and we help with it in discovery. We work with you and your sales team to define your ideal customer profile based on who actually converts. ### Can you guarantee results? We can't guarantee specific numbers, but we guarantee our approach - data-driven decisions, continuous testing and transparent reporting. Our track record speaks for itself. ## Generate qualified leads today Stop wasting budget on unqualified clicks. Start building a pipeline your sales team will thank you for. [ Talk to Wearecrank](https://wa.me/447457416922?text=b2b%20lead%20generation)[Get in touch](/contact)[Explore Lead Generation](/b2b-marketing/lead-generation) [Back to B2B Marketing](/b2b-marketing) ## In this section [Google Ads for B2B Lead GenerationSearch and PMax campaign structures built for B2B lead quality.](/b2b-marketing/lead-generation/google-ads)[LinkedIn Ads for B2B Lead GenerationTargeting, formats, and budget guidance for LinkedIn lead gen.](/b2b-marketing/lead-generation/linkedin-ads)[Improving B2B Lead QualityWhy lead volume without qualification wastes sales team time.](/b2b-marketing/lead-generation/lead-quality) ## More on B2B Marketing [Performance MarketingPaid media strategy, budgeting, and measurement for B2B teams.](/b2b-marketing/performance-marketing)[Demand GenerationBuilding pipeline before a buyer starts actively searching for you.](/b2b-marketing/demand-generation)[Marketing AttributionAttribution models and measurement approaches for long B2B cycles.](/b2b-marketing/marketing-attribution)[Google Ads for B2BSearch advertising strategy for B2B demand capture.](/b2b-marketing/google-ads-b2b)[LinkedIn Ads for B2BPaid social strategy built around the LinkedIn B2B audience.](/b2b-marketing/linkedin-ads-b2b)[B2B Paid MediaCross-channel paid media planning for B2B marketing teams.](/b2b-marketing/paid-media-b2b)[Crank AIAI-assisted marketing production, from landing pages to ad creative.](/b2b-marketing/crank-ai)