B2B Marketing That
Fills Your Pipeline with Qualified Leads.
Great B2B marketing isn't about clicks — it's about qualified leads your sales team actually want to talk to. We build lead generation campaigns that deliver measurable pipeline value, not vanity metrics.
Most agencies chase impressions.
We chase positive outcomes.
No vanity metrics, just measurable growth.
Services for B2B Growth
ICP Targeting Across LinkedIn, Search, and Meta
Reach the right decision-makers with precision. We build audience strategies based on your ideal customer profile, not broad demographics, ensuring your budget reaches buyers ready to convert.
Lead Gen Campaigns & Offer Strategy
The offer makes or breaks B2B conversion. We design lead magnets, demos, and content offers that resonate with your ICP and create genuine sales opportunities.
Creative & Messaging Testing
Systematic testing that lowers cost per lead. Our creative strategists align messaging to your buyer's pain points, testing variations to find what drives the highest quality leads.
CRM Integration & Lead Qualification
Connect marketing to revenue. We integrate campaigns with HubSpot, Salesforce, or Pipedrive, implementing lead scoring and qualification workflows that filter spam and prioritise hot prospects.
Multi-Touch Attribution & Dashboards
Understand the full buyer journey. We track leads across multiple touchpoints, building attribution models and dashboards that show which channels and campaigns drive pipeline and revenue.
Proven Results for B2B Brands
Trusted by: Saïd Business School, Amplience, Flexi Offices, Ultumus, Alfa Systems, Forrit, Deazy, Metomic, Rayobyte
Saïd Business School
Generated 40% more leads while reducing media spend by 8%
Louisa Webb Aesthetic Solutions
Improved lead quality by 60% while maintaining cost per lead. Drove a 60% engagement rate on lead follow-ups with WhatsApp
Amplience
Achieved 26× lead growth with a 69% reduction in cost per lead
Integrated Finance
Lowered CPL by 47% while generating £430k+ in pipeline value
How We Work for B2B
Discover
We audit your pipeline data, existing channels, lead quality, and sales feedback to understand what's working and where opportunities exist.
Design
We map offers to your ICP, identify the best channels and audiences, and develop creative strategies that speak to buyer pain points.
Deliver
Launch, learn, and scale. We continuously optimise campaigns based on lead quality and pipeline contribution, doubling down on what fills your pipeline with qualified opportunities.
Frequently Asked Questions
What makes Crank different?
We combine data science with creative testing to prioritise actions that actually grow your revenue — not vanity metrics. Every recommendation is backed by evidence, and every campaign is measured to profit.
Do you work with B2B and eCommerce?
Yes. We have specialist teams with deep expertise in both B2B lead generation and eCommerce growth.
What budgets do you work with?
From ~£10k to £500k+ per month. We scale our approach to match your business stage and growth objectives.
How fast will we see results?
Many clients see measurable improvement within the first 30 days once tracking infrastructure and testing are live. Complex accounts may take longer, but we prioritise quick wins while building for long-term growth.
How long does it take to launch campaigns?
Typically 2–4 weeks from agreement, depending on your CRM integration and tracking setup. Discovery helps us understand what we're working with; then we move into design and launch.
Can you work with our existing agency or in-house team?
Yes. We can collaborate with in-house teams or complement existing agency relationships. We're flexible — we can lead or support depending on your requirements.
How do you measure lead quality?
We integrate with your CRM to track leads through to pipeline and revenue. We use lead scoring, qualification workflows, and regular feedback with sales to filter spam and focus on genuine opportunities. Quality is measured by how many leads become sales conversations, not just form fills.
What if our ICP isn't clearly defined yet?
That's common, and we help with it in discovery. We work with you and your sales team to define your ideal customer profile based on who actually converts and generates revenue.
What if our sales team doesn't follow up on leads quickly?
We implement lead nurturing and qualification (including WhatsApp) to keep leads warm until sales is ready. We also use shared dashboards and regular reporting to create accountability.
Can you guarantee results?
We can't guarantee specific numbers, but we guarantee our approach: data-driven decisions, continuous testing and optimisation, and transparent reporting. Our track record with clients like Saïd Business School and Amplience speaks for itself.
Generate Qualified Leads Today
Stop wasting budget on unqualified clicks. Start building a pipeline your sales team will thank you for.