USE DATA TO INFORM DIRECTION
WHAT MAKES CRANK DIFFERENT?
WE DON’T SET AND FORGET
We don’t set campaigns to automatic. We adjust campaigns to generate quality leads at a competitive price that aligns with your budget.
WE’RE GEEKS AT HEART
We understand the importance of strategy and data, how to use it to create growth. We use our enthusiasm and knowledge to improve results.
SOME OF THE BRANDS
WE HELP GROW
\ kraŋk \
Def 1. verb: Turn a handle in order to start an engine (sales and marketing)
Def 2. noun: A person who is obsessed with a particular subject (digital leads)
We’re a delightful mashup of the two.
Digital marketing nuts who Crank new life, new value and new growth into businesses just like yours.
Amplience (a global CMS software provider) wanted to significantly grow its pipeline from digital marketing activity. Amplience wanted to generate more quality leads, but reduce overall lead acquisition cost to support the new brand identity and website launch.
We analysed website search volumes to identify the right content and reviewed existing data to understand the audience. We started with 2 lead generation campaigns, which grew to over 60 campaigns a month and optimised based on conversion performance and lead quality.
An increase of leads by 2000%+, reduction in cost per lead by 60%+ and improvement in lead quality from 20% to 60%.
Crank assisted Amplience in achieving
$100 million Round D Funding Raised
Integrated Finance (an innovative Fintech software provider)
wanted to significantly grow their pipeline from digital marketing activity.
They wanted to generate a pipeline of new leads to drive sales quality leads
And to support their growth for the next round of funding
We looked at their target customers and identified the companies
which would be best to target. We created download assets to meet
the needs of the audience and launched a lead generation campaign that beat their expectations.
The campaign resulted in the first new leads from marketing and delivered three new clients with a return on investment of 3,500%, including creative and media costs.
Crank assisted Integrated Finance in achieving
Accelerating growth for Series B Funding
SAID BUSINESS SCHOOL
Saïd Business School wanted to better understand their student acquisition journey to improve its digital marketing effectiveness.
They needed to understand the student engagement and enrolment journey to know how long it was taking for prospects to apply, which content helped drive conversion and which media channels were effective at acquisition vs nurturing.
We connected the digital marketing data through to sales outcomes to measure costs vs success of digital media and content.
Saïd Business school were able to understand which channels were most effective during the acquisition funnel and where to invest in media and content to increase the effectiveness of marketing spend and ROI.
40% increase in leads in a key degree programme, with a reduction in media spend of 8%.
Crank assisted Said Business School in achieving
Almost double leads to degree programmes and reduction in marketing spend
CRANK UP YOUR B2B MARKETING
Use our Calculator to get initial Lead Gen Campaign Costs.
Costs do not include the cost of media.
GOT THIS FAR? NOW MEET YOUR TEAM
Ben has held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, Pitney Bowes Software. He’s led the data charge at big agencies – RAPP and DDB.
Now he works directly with clients who want to take control, by identifying where to best focus efforts to help them grow rapidly. How? He bridges data, technology and marketing with commercial and common sense thinking.
Passionate about applying software to enhance engagement between businesses and their customers. Market success in Multi-channel Customer Engagement, Marketing Automation, Analytics, Real-time Decisioning, Process Automation, Customer Experience, CRM. Over 25 years experience in the software industry, principally as Chief Technology Officer responsible for product vision, strategy & tech leadership to create customer and stakeholder value.
Over 20 years in ‘digital’ and another 15 years prior in the creative industry. Previously Exec VP at Econsultancy where as part of the senior team headed up a consulting function working globally with multi-nationals, helping them navigate digital transformation in Marketing, whilst better understanding digital disruption and digital business strategy. Experience in B2B, B2C and D2C strategies.
Obsessed with technology in marketing and a geek at heart, Cai has 17 years of digital marketing experience. Cai can think of nothing better than spending time tweaking and optimising marketing campaigns to beat the previous best result. To say he is competitive is an understatement, he once held his cat back on the stairs so he could be "first to the top!"