Volume is easy to buy. Quality is hard to engineer. Most B2B programmes generate plenty of leads — the problem is sales won't touch half of them. Wrong company size. Wrong seniority. Not ready to buy. We fix that.
Chat now on WhatsAppLead quality problems almost always come from one of four places:
Reaching job titles or company sizes outside your real ICP. Budget spent on buyers who will never convert.
Lead magnets that attract curiosity rather than intent. High volume, low quality.
Forms that collect emails but no meaningful data. Sales receives a name and an email and nothing else.
Marketing optimises for leads, not for what happens to those leads in the CRM. The cycle repeats.
We address all four.
We work with your sales team to define what a good lead actually looks like — company size, industry, seniority, technology stack, buying signals. Then we build targeting that reaches only those buyers.
We match your lead magnets and offers to buyer intent. Early-stage buyers get educational content. Late-stage buyers get demos, trials and consultations. The right offer at the right moment improves conversion quality significantly.
We structure lead capture forms to collect the data your sales team needs to qualify a lead — without asking so much that conversion rate drops. Smart form logic that qualifies without friction.
We connect campaigns directly to your CRM. Every lead gets a score based on firmographic data, behaviour and engagement. Your sales team sees the highest-quality leads first.
We build shared dashboards and regular review cadences with your sales team. Which leads converted? Which didn't? That feedback feeds back into campaign targeting and optimisation. Quality improves continuously.
Leads that aren't ready today need nurturing. We use WhatsApp Marketing to keep warm leads engaged with 60%+ engagement rates — so when they're ready, you're first in mind.
Improved lead quality by 60% while maintaining cost per lead. Drove 60% engagement rate on lead follow-ups with WhatsApp.
Lowered cost per lead by 47% while generating £430k+ in pipeline value.
26× lead growth with a 69% reduction in cost per lead.
Landing pages that clearly communicate who you're for — and who you're not — pre-qualify traffic before a form is filled. Crank.ai builds conversion-optimised landing pages that do exactly that, fully managed and loaded into HubSpot.
See landing page productionStructural changes — ICP targeting, form qualification, CRM integration — can show results within 30 days. The feedback loop between sales and marketing compounds over time. Most clients see meaningful quality improvement within 60–90 days.
Yes. We integrate with HubSpot, Salesforce and Pipedrive. If you use a different CRM, talk to us — we've worked with most major platforms.
Yes. ICP definition is part of our discovery process. We work with your sales team to identify who actually converts to revenue — not just who you think your ideal customer is.