We use it to fill pipelines. Direct access to decision-makers by job title, seniority, company size and industry — set up correctly, with the right offer and targeting, it delivers quality leads at a predictable cost.
Chat now on WhatsAppWe don't target broadly and hope. We build audiences based on your ideal customer profile — specific job titles, seniority levels, company sizes, industries and technologies. Every pound of spend reaches buyers who match your target.
The offer determines whether someone converts. We design lead magnets, gated content, demo requests and event registrations that resonate with your ICP at each stage of the buying journey.
We test headlines, visuals, formats and calls to action systematically. Single image, carousel, video, document ads — we identify what drives the lowest cost per qualified lead and scale it.
LinkedIn's native lead gen forms remove friction. We structure forms to capture the data your sales team needs without asking for more than necessary. Less friction, higher conversion rates.
Daily bid management, audience refinement, budget allocation and creative rotation. We don't set and forget — we actively manage your campaigns to maintain and improve performance.
Every lead connects to your CRM — HubSpot, Salesforce or Pipedrive. We implement lead scoring and qualification workflows so your sales team receives leads that are ready for a conversation.
LinkedIn campaigns perform best when traffic lands on a dedicated, conversion-optimised page — not your homepage. Crank.ai builds landing pages that are ready to go in HubSpot before your campaigns launch. No IT team, no delays.
See landing page production26× lead growth with a 69% reduction in cost per lead.
£430k+ in pipeline value, 47% reduction in cost per lead.
40% more leads with 8% less media spend.
LinkedIn CPCs are higher than other channels. We recommend a minimum of £3,000 per month in ad spend to generate enough data to optimise effectively. Below that, the learning period takes too long.
Most campaigns need 4–6 weeks of data before optimisation becomes meaningful. We focus on quick structural wins in weeks 1–2 while the algorithm learns.
Both work and we test both. Lead Gen Forms reduce friction and often deliver higher volume. Landing pages allow more control over messaging and qualification. We typically recommend testing both.
Yes. Creative strategy and ad testing is part of our service. We align messaging to your ICP's pain points and test variations systematically.